Level Up Your Local Offline SEO : Go Offline to Climb Online
Why is it important?
Google considers off-page factors like backlinks and brand mentions when determining how to rank your website for search queries.You are promoting your website off-page when you publish a guest post or comment on another blog.
Off-page SEO contributes towards the reputation-building of your website, enabling search engines to connect appropriate people with what you offer.Your website’s likelihood of appearing in pertinent search results increases with its level of trustworthiness. The main objective of off-page SEO is to raise the EPC (external connection equity) of your website by constructing links, obtaining online evaluations, growing branded social media mentions, and other means.
Off-site SEO advantages include better organic search rankings, higher brand awareness and public image, as well as additional relevant organic search traffic.If you’re not implementing off-page SEO tactics as part of your overall SEO strategy, you’re likely not getting the results you want. This is because backlinks, among other off-page SEO signals, are a primary ranking factor for search engines such as Google.