Lead Generation

Lead Generation is the process of reaching out to prospective clients who have expressed interest in services in order to increase sales. In digital marketing, It may occur through multiple channels, including email and social media.

A lead is someone who has expressed interest in your business. They might have engaged with your brand in some manner—for instance, by favorably responding to a social media post. They are therefore more likely to interact with further marketing initiatives.

Our main goal is to increase sales for your business and turn an interested party into a sales person. It may help to improve your conversion rate and also helps to boost your traffic. Also, It may divide into further categories:-

Information-qualified lead (IQL): A lead that has provided some information on their specific requirements.
Marketing-qualified lead (MQL): A lead that is involved with your marketing team’s activities.
Sales-qualified lead (SQL): A lead that has shown their desire to become a customer.

Companies that don’t have a well-defined lead generation plan frequently use cold calling, which can harm the brand of your company. Consider this — if you are repeatedly receiving promotional emails for a product you have zero interest in, you’re not going to rate that company’s marketing efforts very highly.