Turn Clicks into Customers: The Email Marketing Recipe for Success
Is email marketing a part of your business? You’re losing out if not.
It is one of the best methods for audience marketing. As per the The Litmus State of Mail Report, 41% of all marketers believe marketing via email is their most efficient channel.
Email marketing is a digital marketing strategy that involves promotional messages or material to subscribers over email. It helps to Create leads, nurturing customers, and build relationships.
Exact customer targeting & increased personalization are two advantages of email marketing.
The most impactful marketing channels like Social media, SEO, Affiliate marketing beats by email marketing. It is also cost effective, Highly targeted and good for click troughs’ is permission based and provides direct access to your audience. It offers more personalization capabilities and easy to measure success.
According to ROI, It is a cheap method that provides a return on investment of 36 to 42 percent.
It requires a personal touch, Add engaging, clickbait-free titles, and keep your messages brief (between 50 and 125 words).
So, Before starting your email it is a must, you’ll need to start building your list. Provide freebies (e.g., eBooks, checklists, or templates) in exchange for contact details to get email addresses.
After you’ve mastered the fundamentals of email marketing, you can proceed to email segmentation and analytics.